It all started when…
Charles Barr is the Founder and CEO of LVRG, a distinguished small business financing company that has been empowering businesses for over two decades. With a commitment to fostering meaningful relationships and maintaining integrity in every transaction, LVRG has supported over 10,000 businesses and facilitated more than $1 billion in financing. The company is known for its straightforward and efficient funding solutions, ranging from $10,000 to $10,000,000, tailored to the unique needs of small businesses.
LVRG offers a variety of business financing options, including Cash Flow & Working Capital Financing, Revenue Based Financing, Merchant Cash Advances, SBA Loans, Business Lines of Credit, Business Term Loans, and Asset Based Lending solutions such as Accounts Receivable Financing, Revolving Inventory Lines of Credit, Government Contract Financing, and Purchase Order Financing.
At LVRG, Charles and his team are committed to prioritizing transparency and providing effective solutions. We steer clear of marketing gimmicks, hidden fees, and misleading tactics, ensuring our clients can trust in straightforward and honest business practices. This approach has earned the company consistent five-star ratings and glowing customer testimonials, reinforcing its reputation as an industry leader. Charles manages a small in-house team supported by an expansive back-end operation, allowing LVRG to offer comprehensive services with a personal touch and white-glove customer service. LVRG collaborates with a network of lenders, banks, and financial institutions to tailor the best funding solutions to each business's specific needs.
Charles’s philosophy is rooted deeply in ethics, integrity, respect, and professionalism—values he believes are essential for meaningful and sustainable business relationships. His passion for helping small businesses thrive stems from his conviction that they are crucial to economic growth, innovation, and progress. He finds great fulfillment in witnessing the success stories of businesses that have grown and prospered with LVRG’s support.
Beyond his professional life, Charles is passionate about health and fitness. A former ranked tennis and professional squash player, he reached the top 100 in world rankings, which allowed him to travel the globe and experience diverse cultures. Based in the Metro Detroit area, he is actively involved in community service, supporting organizations such as The American Cancer Society, United Way, St. Jude, Make a Wish Foundation, and The American Foundation for Suicide Prevention.